Brain Freeze Ice Cream
Deliverables: Full Brand Identity Design, Packaging, Landing Page, Social Media Pages, Outdoor Advertising, Apparel Design
CONCEPT:
To combine a bright and youthful vibe with more classically vintage ice cream shoppe visuals such as a retro font and bold arrow marquee graphics. The goal of the brand is to bring together multiple generations of ice cream lovers, so this concept was formed to evoke a feeling of nostalgia for older consumers while also getting the interest of kiddos who are drawn to the vibrant and fun colors.
BRANDING STATEMENT:
Brain Freeze gives kiddos ages 5-100 the coldest and smoothest ice cream by using the newest freezer technology, mixing each batch to perfection, and putting our hearts and BRAINS into our unique flavors!
